Looks feral, is actually house broken
HELLO
I’ve done a lot of advertising. I’ve done a lot of PR. We should do more to blur the lines between them. Because when done right, they’re the same thing: your brand interacting with culture in a natural and relevant way.
Let me borrow your brand’s voice. I promise not to say anything embarrassing with it, and you might even get invited to more dinner parties when I’m done.